In the midst of the COVID-19 madness, I was asked to design a couple of gift card designs for our local college bar, the Coug! I came up with two concepts, one, a drawing of the Coug exterior, and two, a photograph of a tabletop within the Coug.
It was important to incorporate textures and graphics that folks at home would recognize and connect with.
The tabletop photo speaks to potential customers because of the culture of marking the interior of the Coug with a sharpie. This helps to remind buyers of what makes the Coug unique and special.
An exterior drawing of the Coug was specifically requested by the owner, and I think this is also important for customers to see and visualize. The Coug is on a main road in Pullman, which makes this graphic super recognizable.