PROJECT OUTLINE
Glen Biely and Tom Shoaf of Biely & Shoaf Co approached Abana Creative to develop a brand identity for their new greeting card line that featured a loose and playful illustration of a gin and tonic drink with a lime wedge. They needed the brand identity to be completed within a short timeline, as they were preparing to launch the new line to the market.
PROCESS
Our team worked closely with Glen and Tom to develop a brand identity that was both playful and timeless, capturing the essence of their new product line. We started with developing a variety of logo concepts, icons, and wordmarks, before refining and finalizing the chosen design. In addition, we created a color guide and typography system to ensure consistency across all marketing materials. Communication was essential throughout the project to meet the client's print deadline.
RESULTS
Our team successfully developed a brand identity that captured the spirit of the new greeting card line, with a loose and playful illustration of the gin and tonic drink with a lime wedge. We provided Glen and Tom with a suite of logos, icons, and wordmarks, as well as a color guide and typography system, allowing them to apply the new brand identity to all marketing materials. With the brand identity in place, Glen and Tom were able to launch their new greeting card line with confidence, attracting a new audience and increasing sales.
Towards the end of 2021, I was presented with the challenge of designing the brand identity for a local greeting card company.
Armed with a tight deadline and a full grasp of the client's needs, I managed to create a new brand identity complete with a primary logo, color guide, and alternate marks.
Designing the logo and brand identity for G&T Greetings Northwest was a fun project to wrap up 2021 and start off 2022.
