During the summer of 2018, I was fortunate enough to be hired as a Marketing Intern for McKinley Irvin Family Law in Seattle. Under the direction of my wonderful boss, Heidi Sogn, as well as marketing coordinator Gabi Garret and graphic designer Casey Osterhaus, I developed a multitude of graphic images for the firm's social media pages and print ads for various events. Scroll through the images below to see my work and learn a little about each piece.
The images above were made specially for the firm's Facebook page. As a family law firm, this company deals with some pretty heavy issues such as divorce and child custody disputes. The goal of this project was to bring a light-hearted and personal touch to McKinley Irvin's online presence. These were created with the idea that they could be used throughout many different seasons, long after my internship ended.
As I created these graphics, I tried to keep diversity and inclusivity at the forefront of my mind. I found quirky holidays to celebrate, with the idea being that these unconventional celebrations are something that people of all backgrounds, religions and nationalities could relate to.
Every year, McKinley Irvin sponsors an event at the Tacoma Pierce County Bar Association’s annual retreat. The retreat has a unique theme each year, and in 2018, the theme was the Roaring 20s. I was tasked with creating the advertisement and poster for the event that McKinley Irvin had chosen to sponsor.
McKinley Irivin’s brand guide is fairly strict, with only one font (although various weights are allowed) and just a few colors. My original plan for this design challenge was to have a blue background and yellow Art Deco-inspired border with ornate and decorative yellow typography. However, the Sans serif font and lack of copy to fill the page proved to be a problem for this design route.
As I brainstormed new avenues to pursue, I knew that I would have to take a more minimalist and modern approach. The silhouette of the dancing couple, combined with the yellow accents turned out to be the perfect solution to this task. I love the use of negative space for the cuff on the man's sleeve and his shirt. Through the woman's head garment and jewelry, I was able to convey the roaring 20s theme yet maintain a contemporary polish.